Howard Hanna has onboarded legendary Philadelphia broker Art Herling and his team of 100 agents — officially marking the brokerage’s entrance into the City of Brotherly Love. Herling has four offices in Philadelphia and the surrounding area.
Inman Connect
Invest in yourself, grow your business—real estate’s biggest moment is in New York!
Seventy years after launching in Pittsburgh, Howard Hanna Real Estate has expanded into Philadelphia through a partnership with industry veteran Art Herling.
Herling started his career in 1980 with Weichert Realtors and moved to Long & Foster Companies in 2001, where the Art Herling Team has been consistently ranked at the top of Long & Foster’s and statewide team rankings.
TAKE THE INMAN INTEL INDEX SURVEY
Howard “Hoby” Hanna IV
“This expansion reflects both our history and our future,” said Howard W. “Hoby” Hanna IV, CEO of Howard Hanna Real Estate Services, in a written statement. “We’ve spent nearly 70 years building our business in Pennsylvania, and entering the Philadelphia market allows us to carry that legacy forward while continuing to invest in agents, families, and the communities they serve.”
The Art Herling Team will add four offices and more than 100 agents to the Howard Hanna network, which includes 15,000 sales associates and staff members across 500 offices in the Mid-Atlantic and Midwest. In 2025, Howard Hanna closed nearly 107,000 transactions worth $40 billion.
Herling said the move to Howard Hanna aligns with his team’s values and focus, which include serving buyers and sellers in Philadelphia proper and nearby Main Line communities and counties.
Art Herling | Credit: LinkedIn
“This partnership felt right because it’s about people and values,” Herling said in a prepared statement. “Howard Hanna understands family — both in life and in real estate. This alignment allows our agents to continue doing what they do best while gaining long-term support from a company that shares our commitment to service, independence, and growth.”
Howard Hanna Financial Services President F. Duffy Hanna said the partnership with Herling represents a “long-term” commitment to Philadelphia and the surrounding Delaware Valley.
“Philadelphia is a market we’re committed to for the long term,” he said in the announcement. “As we grow alongside Art and his agents, we’re building a full-service presence across the Delaware Valley — expanding support for agents and bringing mortgage, title, and insurance capabilities closer to the transaction.”
Howard Hanna’s Philadelphia expansion follows two major moves by the brokerage: Its first rebrand in 40 years and the purchase of Elegran Real Estate, which marked its entry into New York City real estate.
Email Marian McPherson
Topics: independent brokers Show Comments Hide Comments Sign up for Inman’s Morning Headlines What you need to know to start your day with all the latest industry developments Sign me up By submitting your email address, you agree to receive marketing emails from Inman. Success! Thank you for subscribing to Morning Headlines. Read Next
Howard Hanna CEO rejects 'the edicts of organized real estate'
Howard Hanna launches first rebrand in more than 40 years
Hoby Hanna: What no one tells you about leading through a merger
Howard Hanna expands into NYC with purchase of Elegran
More in Brokerage
Headed to Inman Connect New York? Don’t miss these sessions
From immigrant roots to a global brand spanning nearly 30 countries
Homes.com isn’t going anywhere, CoStar says in response to investor
Douglas Elliman CEO on Compass-Anywhere: 'From the outside, it looks like a mess'
Read next
Read Next
Howard Hanna launches first rebrand in more than 40 years
Howard Hanna expands into NYC with purchase of Elegran
Alexander twins face new charge ahead of federal trial
Here's a 5-step plan to fix the IDX mess and implement real reform
