Asking prices rise fastest in less desirable areas – new data

Housing Market Home/Latest property news/Housing Market/Asking prices rise fastest in less desirable areas – new data Asking prices rise fastest in less desirable areas – new data

Colleen Babcock at Rightmove says the cheapest locations, especially in the North and Scotland, are seeing the largest increases in property asking prices.

28th Jan 20260 533 1 minute read David Callaghan

Property asking prices rose fastest in less desirable locations, with areas in the North and Scotland recording the largest increases, according to new Rightmove data.

Of the top 50 places where asking prices grew the most last year, only seven are priced above the current national average of £368,031.

First place

Hawick in Roxburghshire in the Scottish Borders rose the most in asking prices during 2025, with the average price of a home increasing by 18% to £148,633.

Durham came second, with asking prices rising by 15% to £251,339, and Stannington in Sheffield came third, with a 12% increase to £264,078.

Suburbs popular

Another trend that emerged from the analysis was the popularity of suburbs within easy access of city centres.

Areas outside city centres in Leeds, Sheffield, Liverpool, Newcastle, Hull and Glasgow all recorded significant increases.

There is typically a larger pool of buyers who are looking to move within more affordable price brackets.”

Colleen Babcock, Property Expert at Rightmove (main picture), says: “There is typically a larger pool of buyers who are looking to move within more affordable price brackets.

“Therefore, locations with more homes that fall under the average asking price can see more demand from buyers, and that underpins house price growth in those areas”

Excellent links Dan Mirfin, Branch Manager, Manning Stainton Beeston

Dan Mirfin, Branch Manager at Manning Stainton Beeston in Leeds, says: “Beeston remains comparatively good value for money for first-time buyers, particularly when compared to more established suburbs closer to the city centre, while still offering excellent transport links into Leeds.

“We’re also seeing continued interest from investors, with Beeston delivering some of the strongest rental yields in the city.”

For investors, lots of short-term lets are seeing high yields.”

John Baybut, MD, Berkeley Shaw Real Estate

John Baybut, MD at Berkeley Shaw Real Estate in Liverpool says: “Liverpool Football Club have been the anchor for significant regeneration in Anfield as they have committed to the area.

“For investors, lots of short-term lets are seeing high yields.”

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Tagshouse prices Rightmove 28th Jan 20260 533 1 minute read David Callaghan Share Facebook X LinkedIn Share via Email