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Find out how real estate agents are using ChatGPT and other AI chatbots to save time, sharpen strategy and compete like top producers.

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Real estate agents are no longer merely experimenting with AI.

For many, chatbots like ChatGPT are now deeply embedded into daily work, handling everything from meeting notes to marketing, research and follow-ups. What started out mostly as a tool for writing listing descriptions has become a full-fledged digital assistant.

One of the fastest-growing new uses of AI is live note-taking, according to Audie Chamberlain, vice president of strategic growth and communications at Rechat.

ChatGPT’s desktop recording feature allows agents to record live, in-person meetings, generate full transcripts and receive summarized notes with action items. Chamberlain now uses it at conferences and leadership events.

Similar tools are being built directly into real estate platforms. Inside Rechat, Chamberlain said agents can record listing appointments and automatically generate follow-up emails, summaries and task lists inside the CRM.

For most agents, AI first entered the workflow through content writing for listing descriptions, social captions, email drafts and presentations. Some luxury agents have stopped using human copywriters altogether due to this.

But copywriting is now considered the baseline use case.

“Generating listing copy is just scratching the surface of what ChatGPT can do for agents,” Chamberlain said.

Increasing productivity with AI

The clearest benefit of AI is time savings. Chamberlain described an agent competing for a $4 million listing who built a single-property website using AI while heading to the appointment. “Thirty or 40 seconds later, she had a full website,” he said. “She used it in her pitch and won the listing.”

Most agents say building a website like this would typically take two days. It’s an example of the immense productivity benefits of AI, if used properly.

“What used to be 10-hour projects are now done in minutes,” Chamberlain said.

Above all, agents want to know the most practical use cases for AI chatbots, according to Carrie Lysenko, eXp Realty’s Chief Technology Officer.

“Agents don’t wake up asking whether they should use ChatGPT, Gemini or Claude,” she said. “They’re asking whether AI can help them respond to clients faster, simplify paperwork or market a listing more effectively.”

Lysenko said that the major chatbots are converging quickly in overall capability. So for most agents, the best advice is to pick one that feels the most intuitive and stick with it long enough to build real habits.

“Agents get the most value from chatbots that are well integrated into their workflow, personalized to their voice and built with real estate context in mind,” she said.

ChatGPT is the heavy hitter among its peers

Among the many AI tools on the market, Chamberlain said ChatGPT remains the clear leader — for now, at least. In a recent session with more than 100 real estate agents, Chamberlain said nearly all said they used ChatGPT daily. Far fewer used Gemini, and only a small number used Claude or Perplexity.

“ChatGPT has the first-mover advantage,” Chamberlain said. “People build their brand voice into it and get comfortable.”

John Berkowitz, CEO of Movoto, said that not using AI tools like ChatGPT puts agents at a serious competitive disadvantage. While some agents may still be underusing chatbots, he said he doesn’t know a single agent who isn’t using them in some capacity.

The most significant impact, Berkowitz argued, is that AI has effectively collapsed the learning curve for new agents. Instead of relying solely on years of trial and error, new agents can use chatbots to simulate decades of experience. They can pressure-test offers, strategies and counteroffers in real time.

That may look like “performing experience” or even faking it. But Berkowitz said the distinction doesn’t really matter if the results are real.

“If you can fake it, win the offer, earn the trust, get the price right and sell it quickly, it doesn’t matter if it was AI-assisted,” he said. “The reality is you are performing.”

Berkowitz said that real estate has always been a relatively low-barrier-to-entry profession. Licensing requirements are modest, which has helped drive the industry’s massive scale. Today, there are nearly 1.5 million Realtors in the United States, plus additional licensed agents aligned with other trade groups.

AI has lowered that barrier even further. New agents can turn to tools like ChatGPT not only to learn how to become licensed, but to get up to speed quickly once they enter the field. In difficult situations, they can rely on AI to guide decision-making, evaluate options and build confidence in real time.

In effect, Berkowitz said, AI is transforming what it means to be “new” in real estate, allowing agents to perform at a professional level almost immediately, even without years of hands-on experience.

“These tools aren’t going to radically change someone who already knows their job,” Berkowitz said. “But they massively shrink the gap between experts and beginners. Someone who’s never done your job can now compete with you much faster.”

Berkowitz also sees a deeper emerging use for chatbots: turning them inward. Because these tools retain context from past prompts, he said, agents can ask AI to analyze their business, identify their weaknesses and suggest ways to improve workflows.

The same technique can also be used more playfully.

“Ask ChatGPT to roast you,” Berkowitz said. “Or ask it to draw a picture of your life based on what it knows about you. It’s brilliant.”

Email Nick Pipitone

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