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In a new survey, 97 percent of brokerage leaders said their agents are using AI. Real estate professionals use the tech to write listing descriptions, manage marketing campaigns and more.

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A new survey suggests that nearly everyone in real estate is now using artificial intelligence, with the survey’s makers concluding that the technology has “officially crossed the tipping point.”

The survey from Delta Media specifically found that 97 percent of brokerage leaders say their agents are using AI. That’s up from 80 percent in 2024, when Delta Media first conducted the survey. Asked about AI’s importance, brokerage leaders ranked AI a 7 out of 10, with 10 being the highest possible score.

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Breaking down AI use by specific task, the survey found that 82 percent of agents use it to write listing descriptions, which is up from 58 percent in 2024. Moreover, 74 percent of agents use AI to create online content for things such as blogs, and 49 percent use it as a tool to help with social media marketing.

In a statement, Delta Media owner and CEO Michael Minard said that “over the past three years, we’ve watched AI move from curiosity to capability to becoming embedded in the average agent’s daily workflow.”

“AI use among brokerages has become virtually ubiquitous,” Minard added. “In 2026, the question is how brokerages ensure AI is being used accurately, responsibly, and in ways that deliver real value to both agents and consumers.”

The statement goes on to describe AI as “infrastructure” rather than simply a “tech experiment,” adding that “between 2024 and 2026, real estate brokerages moved from dabbling in AI to embedding it into core operations.”

The survey is based on responses collected in December from “over 100 real estate broker-owners and top-level management.”

The survey comes on the heels of other recent findings that similarly show widespread AI adoption in real estate. Earlier this month, for example, real estate tech firm Rechat released a report arguing that AI had become the underlying operating system shaping how agents market listings, manage leads and communicate with clients.

“By the end of 2026, 80 percent of top producers will work entirely within AI-integrated ecosystems,” Rechat’s report noted.

Elsewhere in the industry, technology company Humaniz last week announced plans to launch an AI-driven agent recruiting platform.

And on Thursday, Fundrise — which describes itself as the largest direct-to-investor alternative asset manager in the U.S. — announced that it has launched RealAI. In a statement, the company described the offering as “a groundbreaking real estate intelligence platform that transforms how investors and multifamily professionals analyze properties and markets.”

In Delta Media’s statement Thursday, Minard ultimately suggested the ongoing shift to AI represents a unique opportunity for agents.

“The annual Delta survey highlights the fact that AI is reshaping real estate faster than any technology we’ve ever seen,” Minard said. “How brokerages operate, how agents deliver value, and how the entire real estate experience is managed will be changed forever by AI.”

Email Jim Dalrymple II

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