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Building a brokerage when the market is easy is one thing. Building across years of higher interest rates, low inventory, sluggish transaction volume and major mergers is something else entirely. That’s why this month we’re helping you write The New Brokerage Playbook.

This month, we’re looking at what’s changing behind the scenes as brokerages grow, recruit and retain talent in a market that refuses to play by old rules. We’ll be looking at:

Indies and big box brokerages
Compensation and culture
Tech stacks and AI
Branding and leadership

We’ll look at what it’s really like to run a brokerage in 2026 as we hear from the biggest brokerage leaders in the real estate world, direct from the stages at Inman Connect New York. We’ll also bring you interviews with industry heavyweights who are shaping the future of the industry.

Want to be part of the conversation?

Have something to say? We’d love for you to become a contributor. For more information on that, reach out to our contributors editor.

All this month, we’re focused on The New Brokerage Playbook. Running a brokerage in 2026 looks nothing like it used to. From major players to scrappy indies, we’ll map the new playing field and talk with brokerage leaders across the country about what’s working now — and what’s next.

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