Dale Eddison will now trade under the Hardisty name in its core areas of North Yorkshire.
2nd Feb 20260 361 1 minute read David Callaghan
Lomond has combined two of its agencies in Yorkshire under one name, extending the reach of its Hardisty brand.
Dale Eddison will now trade under the Hardisty title in its core areas of Ilkley, Skipton, Craven, and the Yorkshire Dales.
Hardisty already operates in north and west Leeds, meaning the combined operation now covers large parts of North and West Yorkshire.
Lomond says there will be refreshed shopfronts and updated signage across all branches, creating a consistent and modern Hardisty look and feel.
Strength
David Alexander, Chief Revenue Officer, Lomond
David Alexander, Chief Revenue Officer at Lomond, says: “Our regional brands are a major part of our strength at Lomond, and so to combine two successful agencies, bringing the strengths of both together and giving clients a seamless, first-class offering is a huge bonus for us.
“Congratulations to everyone involved in this successful rebrand.”
Andrew Hardisty, Head, Hardisty
Andrew Hardisty, Head at Hardisty, says: “This strategic decision reflects our ongoing commitment to delivering a unified, premium service across Ilkley, Craven and the Yorkshire Dales while leveraging the strength and market recognition of the Hardisty brand.
We are combining the heritage of Dale Eddison with the prestige and forward-thinking approach of Hardisty.”
“By bringing the two brands together, we are combining the heritage of Dale Eddison with the prestige and forward-thinking approach of Hardisty.”
Phil Whitham, Manager, Hardisty Prestige
And Phil Whitham, Manager at high-end service Hardisty Prestige, says: “We’re delighted to see Hardisty Prestige extend into Ilkley and Skipton, through the integration with Dale Eddison, complementing the fantastic work already being done by our colleagues there.
“It’s a natural evolution that allows us to present our premium service under one recognisable banner while continuing to deliver the same trusted experience clients already enjoy.”
More on Lomond
TagsDale Eddison Hardisty Lomond 2nd Feb 20260 361 1 minute read David Callaghan Share Facebook X LinkedIn Share via Email