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Women shouldn't let the money guilt they most likely learned in their early years limit the way they manage hard-earned wealth. It's time to separate emotion from financial decision-making.
By
Marcia Dawood
published
8 February 2026
in Features
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Many women I speak with are financially successful by any reasonable measure. They have built strong careers, accumulated meaningful assets and made responsible decisions over time.
Yet, when conversations turn to investing strategy, retirement planning or long-term wealth decisions, hesitation often creeps in. It rarely shows up as confusion about the numbers. More often, it appears as a quiet reluctance to engage fully.
That reluctance is frequently driven by money guilt.
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Sign upMoney guilt is not limited to spending decisions. Among higher-earning and higher-net-worth women, it often shows up as avoidance.
I see it when women hold unusually large amounts of cash for extended periods, delay portfolio adjustments even as life circumstances change or remain disengaged from planning discussions because things feel "good enough."
Estate and legacy planning, in particular, are areas many women postpone because focusing on them can feel overwhelming or uncomfortable.
These choices are often framed as cautious or conservative. In practice, they can quietly undermine long-term outcomes.
Money guilt: Cause and effect
Money guilt tends to surface through familiar internal narratives such as a desire not to appear greedy, a belief that gratitude should outweigh ambition or a concern about taking up too much financial space.
About Adviser Intel
The author of this article is a participant in Kiplinger's Adviser Intel program, a curated network of trusted financial professionals who share expert insights on wealth building and preservation. Contributors, including fiduciary financial planners, wealth managers, CEOs and attorneys, provide actionable advice about retirement planning, estate planning, tax strategies and more. Experts are invited to contribute and do not pay to be included, so you can trust their advice is honest and valuable.
When feelings like this linger in the back of our minds and go unexamined, they can limit a woman's ability to make intentional, informed decisions about her own wealth.
There is an important difference between prudence and passivity. Prudence reflects deliberate choice, while passivity often reflects avoidance.
The distinction matters, especially during the years leading up to retirement, when decisions around allocation, drawdown strategy and longevity planning carry lasting consequences.
Consider a hypothetical but common scenario. A woman in her early 60s has accumulated a solid retirement portfolio. Her expenses are covered, her adviser has managed her investments competently, and she feels generally comfortable.
However, she has not revisited her asset allocation in years, nor has she engaged deeply in conversations about how long her money needs to last or how it could be used more intentionally. The hesitation is a reluctance to disrupt a system that feels stable, even if it may no longer be optimal.
In situations like this, money guilt often disguises itself as reluctance. The status quo seems acceptable, but a missed opportunity for clarity and alignment can cause long-term consequences.
This pattern is especially common among women because of the messages many absorbed early on. Being "good with money" was often framed as being careful, modest and self-restrained.
Those lessons were shaped by generations in which financial independence was less accessible and risk carried higher stakes. Even when life and wealth circumstances change, the internal rules often remain intact.
As a result, women may continue to operate under outdated assumptions about what is appropriate to want, ask for or manage actively. Over time, these assumptions can become just as limiting as poor financial habits.
Start engaging with your money
Financial engagement does not require becoming an expert in every asset class or second-guessing every decision. Instead, staying connected to the purpose behind financial choices and periodically reassessing whether those choices still serve one's life today is essential.
Engagement means asking whether a current strategy reflects realistic longevity expectations, whether conservatism is intentional or simply habitual, and whether a financial plan aligns with personal values rather than default settings.
Retirement is no longer a single, clearly defined chapter that begins when a career ends. For many women, it unfolds over decades and includes shifts in health and family roles, and evolving choices about how time is spent — often with some form of work woven in.
The old model of simply preserving assets for modest use and passing along what remains is giving way to something more dynamic. Planning for this reality calls for flexibility, engagement and an active relationship with money over time.
Separate emotion from choice
One of the most effective shifts women can make is learning to separate emotional response from financial decision-making. Guilt is an emotion. Strategy is a choice. Separating the two is often what makes thoughtful action possible.
There are practical ways to begin untangling them. The first is recognizing where avoidance shows up, whether in portfolio reviews, legacy planning or investment conversations. Avoidance is often an early signal that something deserves attention.
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The second is reassessing what "playing it safe" actually means in the context of current goals, health outlook and time horizon. Clarifying what "enough" means on a personal level can be powerful, as it shifts decision-making away from fear and toward intention.
Participation matters more than perfection. Staying present, asking informed questions and revisiting assumptions over time are often more impactful than making immediate or sudden changes.
The same is true for legacy planning, which is not about ego or excess, but about alignment. Deciding how wealth may support family, causes or future innovation is an act of agency.
Take ownership of your financial life
Women are assuming greater control of wealth through careers, inheritance and pivotal life transitions. With that control comes real influence — when it is exercised with intention. Unexamined money often sits idle.
Engaged money, guided by clear values and informed decisions, has the power to support security, freedom and purpose over time.
Sound financial stewardship includes caution and humility, but it is ultimately defined by clarity and participation. Responsibility shows up in deliberate choices, informed engagement and a willingness to stay present even when decisions feel uncomfortable.
Progress happens when women move from passive oversight to active ownership of their financial lives.
When women engage fully with their wealth, money becomes a living tool rather than a quiet background concern. The shift is rarely dramatic. It is built through consistent attention, better questions and the confidence to let wealth evolve alongside the life it is meant to support.
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This article was written by and presents the views of our contributing adviser, not the Kiplinger editorial staff. You can check adviser records with the SEC or with FINRA.
TOPICS Adviser Intel Get Kiplinger Today newsletter — freeContact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsorsBy submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
Marcia DawoodSocial Links NavigationDo Good MediaMarcia Dawood is the author of the multi-award-winning book Do Good While Doing Well, a TEDx speaker, a podcast host and an early-stage investor who serves as the chair of the Securities and Exchange Commission's Small Business Capital Formation Advisory Committee. She is a venture partner with Mindshift Capital and the chair emeritus of the Angel Capital Association (ACA). She is also an associate producer on the award-winning documentary Show Her the Money. Her new book, Unapologetic Wealth: Rewrite Your Money Story From Any Beginning, releases in March 2026.
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