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Eric Bramlett isn’t trying to be the flashiest brokerage in the country, just the best-run. He’s scaled his business to 148 agents, with a 90 percent retention rate, who did $750 million last year.

In this episode of Real Estate Insiders Unfiltered, the founder of Bramlett Partners talks about the power of systems, the limits of online leads, and why “boring real estate” might just be the secret to building something scalable, profitable, and sustainable.

This is a masterclass in building a real business with humanity, accountability and structure.

Highlights

Want to grow a $750 million, high-retention, high-referral brokerage without losing your sanity? Bramlett has done exactly that, and in this episode, he shares how. Performance marketing, dashboards, custom birthday texts, client gifting — Bramlett walks us through how he uses both tech and care to scale the unscalable.

You’ll learn:

How to go from “muddling through” to building with intention
Why online leads are overrated (and SOI is the real goldmine)
What “client experience” really means and how they measure it
The systems and tech stack that run his brokerage: Follow Up Boss, Looker Studio and a proprietary portal to manage client care
What makes a great agent (and how he hires for it)
Why culture isn’t fluff — it’s your most important system

Plus: The 4DX book that changed his business, why AI won’t replace agents, and the truth about aging out of the industry.

If you’re a broker, team leader or growth-minded agent, this is one of the most tactical, honest and inspiring episodes of the season.

Connect with Eric Bramlett on LinkedIn or Instagram. Learn more about Bramlett Partners on Instagram and online at bramlettpartners.com.

Real Estate Insiders Unfiltered is now exclusively on Inman. Tune in for agent- and team-focused content on Mondays and leadership interviews on Wednesdays each week. Listen on Apple or Spotify.

James Dwiggins is the Co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.

Keith Robinson is the Co-CEO of NextHome, Inc. and co-host of Real Estate Insiders Unfiltered.

Follow Real Estate Insiders Unfiltered Podcast on Instagram, YouTube, Facebook or TikTok, and subscribe to their YouTube Channel.

Topics: customer service | independent brokers | lead generation | leadership | productivity | referrals Show Comments Hide Comments Sign up for Inman’s Morning Headlines What you need to know to start your day with all the latest industry developments Sign me up By submitting your email address, you agree to receive marketing emails from Inman. Success! Thank you for subscribing to Morning Headlines. Read Next