Mike Delprete has posted screenshots of what he claims are ‘for sale’ property listings inserted into Google search results in some US property markets.
15th Dec 20250 1,795 1 minute read Nigel Lewis
Google has been found to be trialling direct property listings on its search results in the US, a leading consultant has claimed.
Colorado-based property tech expert Mike Delprete (main image) posted screenshots of what he claims are ‘for sale’ property listings inserted into its search results over the weekend, making Google in effect a property portal in its own right.
The results (pictured) shown in the screen shots include full property details, links to enable house hunters to request a viewing and contacts for the agent involved.
The layout is similar to restaurant and other business listings in the UK, but instead are for individual properties.
Delprete says the listings appears to be a test but that the listings are only ‘live’ within a limited number of US property markets including Denver, Colorado.
‘Partnership’The listings also appear to be a partnership between Google and Californian-based property portal ComeHome operated by property data specialist House Canary, with a rider within the ads saying the results are “not supplied or sponsored by listing agents or brokers”.
The results are only available to US-based house hunters using Google to search for properties for sale in specific areas. The Neg was unable to replicate Delprete’s results from the UK, even when using a VPN.
But if Google is dabbling in providing portal-style property listings published within its search results, it would not be the first time.
In 2008/2009 Google added property listings to its maps platform and courted the industry with a dedicated sales person who did the rounds at property conferences and exhibitions.
This was during the early days of Rightmove and Zoopla but once these portals began to gain significant traction among house hunters, the map listings were discontinued in 2011. Google then switched strategy to drive traffic to the big property portals both here and in the US, rather than try and compete with them – perhaps until now.
The Neg has approached Google for comment.
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