Tenant Guarantor is being launched initially for homes run by BTR giant Heimstaden and will remove upfront cost and admin friction says CEO.
16th Dec 20250 301 1 minute read The Negotiator
Deposit alternative specialist, Flatfair, has announced the rollout of its new tenant guarantor product which has launched across 1,000 Build-to-Rent (BTR) homes in partnership with a big residential real estate operator, Heimstaden.
The rollout will span three BTR sites and is scheduled to go live in January next year. Flatfair said the move strengthens its position as a single provider for tenant onboarding administration, combining its Tenant Guarantor offering with its existing No Deposit product.
The company said guarantor requirements remain a significant barrier for many renters, particularly international tenants, graduates and those relocating without access to a UK-based guarantor.
Industry data suggests around one in five renters are asked to provide a guarantor, with official figures indicating 21% of landlords required one for their most recent letting.
Flatfair says the new product is designed to remove friction at the application stage, while offering operators a consistent onboarding process at scale.
Faster approvalsUnder the Tenant Guarantor product, Flatfair says approval will be issued within 48 hours once all required information has been submitted. The company believes this will help reduce delays and improve the overall move-in experience for renters and operators alike.
“Moving home is still too often defined by upfront cost and admin friction,” said Gary Wright, CEO of Flatfair. “By combining Tenant Guarantor with our No Deposit offer, we’re making the move-in journey simpler and more affordable for renters, while giving BTR operators a consistent process that supports a great resident experience at scale.”
The announcement comes as the sector prepares for the introduction of the Renters’ Rights Act, with initial reforms due to take effect from May 1st 2026.
Gary added: “As the market adapts, onboarding processes that are both resident-friendly and operationally robust are likely to become increasingly important, helping operators manage risk and maintain consistent standards while ensuring renters are not locked out by administrative barriers.”
Tagstenant deposit alternative 16th Dec 20250 301 1 minute read The Negotiator Share Facebook X LinkedIn Share via Email
