Technology

Innovation that sticks: Building tech that solves real problems

December 19, 2025 5 min read views
Innovation that sticks: Building tech that solves real problems

Innovation that sticks: Building tech that solves real problems

Real estate is flooded with tech solutions, but which ones are actually solving real problems for agents, brokers and consumers? This panel explores how founders and brokerage leaders can build (or choose) tools rooted in real workflows, not hype, and why deep product-market fit is the foundation for everything that follows.

Elevate your skills and set yourself up for success in 2026. Watch the session above, plus get fresh content added weekly, with Inman Access.

Watch now.

Show Comments Hide Comments Sign up for Inman’s Morning Headlines What you need to know to start your day with all the latest industry developments Sign me up By submitting your email address, you agree to receive marketing emails from Inman. Success! Thank you for subscribing to Morning Headlines. Read Next Crack the code on social media: Now Streaming Crack the code on social media: Now Streaming Why FSBOs cannot sell at a Realtor price: Now Streaming Why FSBOs cannot sell at a Realtor price: Now Streaming Winning and keeping clients Winning and keeping clients Tech solutions in turbulent times: Navigating the perfect storm Tech solutions in turbulent times: Navigating the perfect storm More in Technology Cotality and Ascend licensed to generate FICO scores for lenders Cotality and Ascend licensed to generate FICO scores for lenders proptech financial literacy Before you tap to invest: Bridging proptech’s financial literacy gap Interview with Unlisted founder Katie Hill Unlisted founder talks inventory, seller signals, market opportunity participate in a pitch battle Why agents should participate in a pitch battle in 2026

Read next

  • The 9 podcasts agents should be listening to right now
  • Winning and keeping clients
  • Tech solutions in turbulent times: Navigating the perfect storm
  • NAR in 2025: staff shakeups, risk reduction and policy moves

Read Next

real estate podcasts The 9 podcasts agents should be listening to right now Winning and keeping clients Winning and keeping clients Tech solutions in turbulent times: Navigating the perfect storm Tech solutions in turbulent times: Navigating the perfect storm NAR CEO Nykia Wright NAR in 2025: staff shakeups, risk reduction and policy moves