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Love it or hate it, social media is part of your business. You’re either making the most of its potential or you’re missing out on the leverage it could provide for you — not to mention the professional connections that create game-changing outcomes.

January is Social Media Month at Inman, and there’s never been a better time to dive deep into the marketing potential of the various platforms on your phone. The right social media strategy allows agents to build trust and brokers to build brand perception at scale. That’s why we’re kicking off 2026 with a clear focus on what’s really working now: not recycled tips, vanity metrics or “just post more” advice.

This month we’ll bring you:

Josh Ries’ lead-gen insights
Jessi Healey’s weekly Trending column
Profiles of agents, teams and brokers killing it on social media today
Even more of the exceptional social media coverage you’ve come to expect from Inman

How you can be part of the conversation

Have something to say? We’d love for you to become a contributor. For more information on that, reach out to our contributors editor.

January is Social Media Month at Inman. Start the year by diving deep into the platforms that matter most, the latest algorithm shifts, the smartest strategies for standing out and more. Plus, we’re rolling out the coveted Inman Power Player Awards and this year’s class of New York Power Brokers and MLS Innovators.

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