High-end housebuilder agrees to change property ad after complaint

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The Advertising Standards Authority investigated the online advert after receiving a complaint that was misleading about the number of bedrooms.

7th Jan 20260 500 1 minute read David Callaghan

Upmarket housebuilder Charles Church agreed to change an online property advert after a complaint about how it described the number of bedrooms.

When the Advertising Standards Authority (ASA) took up the complaint with the firm, it was agreed the ad should be altered to more accurately reflect the bedrooms.

Charles Church, which has been in business for more than 60 years and is headquartered in York, is owned by building giant Persimmon.

Misleading

A spokesperson for the ASA told The Negotiator, “We received a complaint about a new property being advertised on an estate agent’s website [Charles Church]. A complainant challenged whether the wording used in the ad was misleading regarding the number of bedrooms.

“We approached the advertiser about the concerns that had been raised, and they agreed to make changes to their advertising to address the complaint.

“Because of this we resolved the case informally, without the need for formal investigation.”

Misinterpreted

Last month, independent estate agency Carter Shaw also agreed to change a ‘misleading’ advert after a complaint led to an investigation by the ASA.

Carter Shaw, based in Poole, Dorset, which incorporates Barton Property management specialists and has been in business for over 15 years, accepted that the wording in the ad could be misinterpreted.

The ad related to discounts offered for a full property management service.

Breached rules

And in September, Petty Real Estates, based in Lancashire, agreed to change an advert following a complaint that it wasn’t clearly a marketing communication.

The company, which has three high street branches, was approached by the ASA over the ad after the complainant said it breached rules on the use of consumer data.

And earlier last year, Haart agreed to remove photos from a property listing after a complaint to the ASA was also resolved informally.

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Tagsadvertising standards authority ASA 7th Jan 20260 500 1 minute read David Callaghan Share Facebook X LinkedIn Share via Email