Stop calling yourself a salesperson: The identity shift that changes everything

If you want consumers to trust you, you have to stop using language that downplays your value. You are not “just a salesperson.” You are a licensed fiduciary, a skilled advocate and a trusted advisor guiding people through one of the biggest financial decisions of their lives.
In this eye-opening training, Darryl Davis breaks down how the “salesperson” label has contributed to today’s credibility crisis in real estate, and why upgrading your professional identity instantly elevates the way clients see, hear and respond to you. Change the title, change the perception — and attract better clients who appreciate the expertise you actually provide.
Elevate your skills and set yourself up for success in 2026. Watch the session above, plus get fresh content added weekly, with Inman Access.
Watch now.
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