Technology

Stop calling yourself a salesperson and lean into this identity shift

January 09, 2026 5 min read views
Stop calling yourself a salesperson and lean into this identity shift

Stop calling yourself a salesperson: The identity shift that changes everything

If you want consumers to trust you, you have to stop using language that downplays your value. You are not “just a salesperson.” You are a licensed fiduciary, a skilled advocate and a trusted advisor guiding people through one of the biggest financial decisions of their lives.

In this eye-opening training, Darryl Davis breaks down how the “salesperson” label has contributed to today’s credibility crisis in real estate, and why upgrading your professional identity instantly elevates the way clients see, hear and respond to you. Change the title, change the perception — and attract better clients who appreciate the expertise you actually provide.

Elevate your skills and set yourself up for success in 2026. Watch the session above, plus get fresh content added weekly, with Inman Access.

Watch now.

Topics: productivity Show Comments Hide Comments Sign up for Inman’s Morning Headlines What you need to know to start your day with all the latest industry developments Sign me up By submitting your email address, you agree to receive marketing emails from Inman. Success! Thank you for subscribing to Morning Headlines. Read Next Why FSBOs cannot sell at a Realtor price: Now Streaming Why FSBOs cannot sell at a Realtor price: Now Streaming Winning and keeping clients Winning and keeping clients Tech solutions in turbulent times: Navigating the perfect storm Tech solutions in turbulent times: Navigating the perfect storm Innovation that sticks: Building tech that solves real problems Innovation that sticks: Building tech that solves real problems More in Agent How Compass, Zillow planned to win the private listing battle: Top 5 How Compass, Zillow planned to win the private listing battle: Top 5 Docs offer inside peek at Compass’ war against ‘organized real estate’ Docs offer inside peek at Compass’ war against ‘organized real estate’ James Dwiggins and Keith Robinson, hosts of the Real Estate Insiders Unfiltered podcast. ‘What’s the worst-case scenario for the industry?’ 2 leaders answer ‘ask me anything’ questions social media content creation How to repurpose one great idea into a week’s worth of social posts

Read next

  • Want AI to recommend you in online search? Do these 7 things
  • Tech solutions in turbulent times: Navigating the perfect storm
  • When your social account gets hacked, your clients are next
  • Innovation that sticks: Building tech that solves real problems

Read Next

Want AI to recommend you in online search? Do these 7 things Want AI to recommend you in online search? Do these 7 things Tech solutions in turbulent times: Navigating the perfect storm Tech solutions in turbulent times: Navigating the perfect storm social media account security for real estate agents When your social account gets hacked, your clients are next Innovation that sticks: Building tech that solves real problems Innovation that sticks: Building tech that solves real problems